product life cycle analysis

product life cycle analysis
анализ жизненного цикла товара
а) эк. прир. (процесс рассмотрения "жизни" товара с момента его разработки до момента ухода с рынка для оценки воздействия элементов жизненного цикла на запасы ресурсов, здоровье людей, окружающую среду и т. д. и разработки мер по контролю за этим воздействием)
б) марк. (инструмент маркетинговой деятельности, заключающийся в определении этапа жизненного цикла, на котором находится товар, и разработки дальнейшей стратегии жизненного цикла товара с целью получения максимально возможной прибыли)
See:

Англо-русский экономический словарь.

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